Spotify mentioned on Friday it might pause promoting political commercials on its music streaming platform in early 2020.
The world’s hottest paid music streaming service, with practically 141 million customers tuning into its ad-supported platform in October, mentioned the pause would prolong to Spotify authentic and unique podcasts as effectively.
The transfer, which was first reported by Advert Age, comes as campaigns for the U.S. presidential election in November 2020 warmth up.
On-line platforms together with Fb and Alphabet Inc.’s Google are beneath rising stress to police misinformation on their platforms and cease carrying political advertisements that comprise false or deceptive claims.
Twitter banned political advertisements in October and, final month, Google mentioned it might cease giving advertisers the power to focus on election advertisements utilizing information similar to public voter data and normal political affiliations.
“At this time limit, we don’t but have the mandatory stage of robustness in our processes, techniques and instruments to responsibly validate and assessment this content material,” a Spotify spokesperson mentioned in an announcement.
“We are going to reassess this choice as we proceed to evolve our capabilities.”
Spotify, which was solely accepting political promoting in america, didn’t reply questions on how a lot income the corporate generates from political advertisements.
The brand new coverage will cowl political teams similar to candidates for workplace, elected and appointed officers, political events, political motion committees…